American Bridal Show Company (AMERICANBRIDE.COM) a trade show and online media company offering the most effective wedding marketing resources, today reported a 30% growth in online advertising and bridal show attendance for its year ended November 1st 2005.

   Year Ended Results

Americanbride reported year ended online visitors up 56%, online advertising up 30%, and bridal show attendance up 30% over 2006. Major contributors to the overall increases were a redesign of Americanbride.com, strategic shifts in locations of bridal shows, a major online advertising campaign and added bridal conventions offering over 100 exhibits including both local and national advertisers. Over the past year national companies like Fortunoff's, Macys, Marriott, Hilton, Sheraton, Simon Properties, Bloomingdale's, Bed Bath & Beyond, Men's Wearhouse, After Hours and many others have become a part of the bridal events.  One of the top sponsors of American Bridal Shows is Modern Bride.

American Bride does not currently participate in the National Wedding Market but compared to National websites Americanbride.com dominates the New Jersey market delivering an audience of 25,000 newly engaged New Jersey brides each year.  These brides become members of the americanbride wedding network to the point where americanbride leads the competition by more than 50% with the amount of members that join it's network.

One of the major reasons for Americanbride's success is their customers. Unlike other media that include any business, Americanbride participation is largely referral based with 90% of its advertising coming by recommendation.  This helps both advertisers and brides, because the bride knows that she is buying quality and the advertiser knows that they are competing against quality.  Americanbride's advertising rates are higher than the competition but again for the quality and who come recommended to advertise and the results that are delivered.  Judging by the large percentage of advertisers who remain with the program for years, it seems most are happy to pay it.  (advertising info)

Unlike most companies that talk about their revenues for the year, because they have to report to shareholders, Americanbride talks about its customers and what the company intends to do to bring them more results.

Americanbride.com offers several advertising programs. 

Hot lead program, daily brides that visit American bride.com and request to receive information by category of business are sent to advertisers email instantly.

Links and banners on American bride.com 

Banners on main page of American bride

Online Email Marketing System

The Wedding Classifieds for Unique and Hard to Find Wedding Products.

Americanbride introduce an updated version of it's partnership with myonlinedata which offers a CRM for the wedding industry (customer relationship online email marketing database). This software offers advertisers on both American bride.com and american bridal show a do-it-yourself online email marketing system to handle both their american bridal show leads and their daily internet leads.  Americanbride is the only wedding marketing company in the nation to have this online software; developed by both Americanbride.com and Myonlinedata.com. 

Unlike most advertising media that each year have to go out and find new customers, American bridal shows have a waiting list for vendors wanting to get into the shows. In 2005 Americanbride added 3 bridal conventions in strategic locations in New Jersey which attracted a total of 1,000 brides and close to 300 wedding businesses.  Americanbride also produced 82 bridal shows throughout the state which attracted close to 8,000 brides and over 24,000 total attendance.

The types of brides that visit american bridal shows are usually upscale, with wedding budgets of $20,000 or more.  At the point of her wedding planning that she attends the shows, on Ave. 30% to 40% of the brides that attend, depending on time of year, are visiting these shows to find a reception site. Over the course of her wedding planning the bride visits several bridal shows to complete different stages of planning. 

American Bridal Show Co. has little to no competition among bridal show producers in New Jersey. American Bridal Shows are hosted in the finest reception sites, have the best turnouts, the most money spent on promotion, and the best most highly regarded, established wedding businesses in the state.  All these key factors combined with the knowledge of how to keep up with the times to guarantee wedding customers a continuous flow of business and the best return for their advertising investment has made americanbride the top advertising choice for New Jersey's wedding professionals.

For reception sites as well throughout New Jersey, the American Bridal Show is a way to attract new business and to present wedding menus and design options to brides planning their wedding at the site.  American Bridal Shows are not only helpful for the bride in planning, it's time spent with family and to experience and enjoy together the engagement wedding planning.  With live wedding bands, disc jockeys and a Broadway style bridal gown fashion show it's and entertaining event, and useful afternoon or evening for the bride that she can long remember as a special part of her days as a bride-to-be.

  Admission is always free at American Bridal Show Events.

To find out how your company can become apart of the American Bridal Show Network Call 908-371-0900.  Ask for Rich Drozd
Find A Schedule of American Bridal Shows Online